Technology is rapidly changing how we communicate. Andy Sernovitz tells how to use it effectively. Companies that use his approach stand a better chance of succeeding and thriving. He uses a simple, straight-forward style with concrete examples. Ironically this multi-billion dollar industry cannot be measured of itself, but individual results can be seen and/or conjectured. His insights are crucial in today's economy not only for companies, but for individuals. Please see the additional web site tools he and others have created to put Word of Mouth Marketing into action. An easy read, brilliantly written, with superb follow-up tools.
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